GH.
PR & Luxury Brand Consultancy
WE ARE GILDED HERRING.
Gilded Herring is a luxury brand consultancy specialising in strategic partnerships, media positioning, and curated influence. We work with a select number of exceptional brands, connecting them to the people, platforms, and partnerships that matter.
Built on eighteen years of relationships with the decision-makers at some of most prestigious luxury houses, Gilded Herring operates where few agencies can - at the level of genuine access.
We place the right story with the right editor because we know them personally. We don’t pitch partnerships speculatively. We broker introductions between brands whose audiences and ambitions are naturally aligned, because we understand both sides of the conversation intimately.
Things We Do
01.
Media Relations & Positioning
02.
Strategic Brand Partnerships
03.
Curated Influence & Network Access
04.
Strategy & Planning
05.
Personal Branding
The Gilded Herring Team
Lucie Herring founded Gilded Herring in London in 2008 with a clear conviction: that the most valuable thing in luxury is not reach, but relevance.
Over twenty years, she has built one of the most quietly influential networks in British luxury, working directly with ownership and managing directors across fashion, fine food, beauty, and hospitality. Her clients have included Caviar House & Prunier, St Katharine Docks, Melissa Odabash, Angelo Galasso, Richard Ward, Salvatore Calabrese, and Xerjoff Perfume House, among others.
Lucie is recognised as one of the UK’s foremost authorities on the caviar industry, having been featured in TIME Magazine, PR Week and on Monocle Radio - a reflection of the depth of expertise and genuine industry relationships she brings to every client engagement.
Gilded Herring’s approach is deliberately boutique. We work with a select portfolio of brands at any given time, ensuring that every client receives the full weight of our attention, our judgement, and our network.
Our clients are not looking for volume. They are looking for precision - the right coverage, the right collaborations, the right positioning.
If that is what you need, we should talk.
